Complete SEO

Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Candidates should have either attended the Intro to HTML course or have equivalent experience.

Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
 

Course Overview

Unit 1 - What is Search Engine Optimisation

• Why do it
• What can it do for you
• What can go wrong

Unit 2 - Site Structure

• Accessibility and cross browser compatibility
• Internal links and Sitemap
• Structure of URLs
• Files: Robots.txt, .htaccess
• Redirects: 301 Redirects, non WWW traffic
• Nofollow Attribute

Unit 3 - Content, Content, Content

• An Introduction to Content Creation
• Write for People
• Avoid Duplicate Content
• Keyword Density
• Keep Content Current

Unit 4 - Links

• Aim for quality
• Community Participation
• Link Directories
• News Releases
• Social Media

Unit 5 - Analytics

• See what's working
• Identify new keywords
• Identify best content

Unit 6 - Warning - What to Avoid

• You can get Blacklisted
• No Shadow Domains
• Careful with redirects
• Keyword Stuffing
• Hidden Text and Links

Unit 7 - Useful SEO Tools

• Search Engine Watch
• Google Toolbar
• SEO for Firefox Plugin
• Redirect testing Tools
• W3C Validators for HTML, CSS, Links

Other Courses of Interest

Other courses you may find of interest include:

Organic Search and Analytics Bootcamp