Complete Google Adwords

Complete Google Adwords is a one day practical, hands-on training course aimed at anybody looking to use Google Adwords as an effective online marketing tool. Whether you are a small business person, agency account managers or even running campaigns for a large organisation, if you need to set-up, manage and optimise Google Adwords paid search campaigns this is the course for you.

Pre-requisites
Administration access to an active Google Adwords account is required for the duration of the Google Adwords training course.

Objectives
Upon successful completion of this course, students will be able to plan, set-up, manage and optimise Google Adwords campaigns for themselves or their clients.

Course Outline

Unit 1 - Pay per Click background

• Market Statistics

Unit 2 - Overview of Google Adwords

• What is AdWords
• Pay Per Click vs Organic Listings
• Search vs Content vs Site Targeting Listings

Unit 3 - Account creation

• Google Account Structure
• Billing

Unit 4 - Campaign creation

• Best practices
• Budgets
• Targeting
• Distribution
• DayParting

Unit 5 - Adgroup creation

• Best Practices
• Adgroup Structure

Unit 6 - Keyword creation

• Best Practices
• Sourcing new Keywords

Unit 7 - Ad text creation

• Best Practices
• Writing Ad Text

Unit 8 - Reports

• Creating Reports
• Scheduling Reports
• Understanding Reports

Unit 9 - Adwords Editor

• What is Adwords Editor
• How can it help me work smarter

Other Courses of Interest

• Complete Google Adwords
• Paid Search and Analytics Bootcamp