Complete Google Analytics

Complete Google Analytics is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.

Pre-requisites
Administration access to an active Google Analytics account is required for the duration of the course.

Objectives
Upon successful completion of this course, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.

Course Overview

What is Google Analytics

• Why Use Analytics?
• Why is it Free?
• What does it do for me?

Setting up Google Analytics

• Getting Started.
• The Settings Dashboard.
• Filtering Your Data.
• Using Analytics Goals.
• AdWords Integration.

Reporting

• Visitors Reports
• Traffic Reports
• Content Reports

Marketing Optimisation

• Unique–Visitor Tracking.
• Visitor Segmenting.
• Marketing Campaign Results.
• Search–Engine Marketing.

Content Optimisation

• Ad Version Testing.
• Content Performance.
• Navigational Analysis.
• Goals & Funnel Process.
• Web Design Parameters.

E–Commerce Analysis

• Commerce Tracking.
• Loyalty & Latency.
• Revenue Sources.
• Product Merchandising.

Other Courses of Interest
Other courses you may find of interest include:

Complete Google Adwords
Paid Search and Analytics Bootcamp