Google Analytics Configuration Workshop

Google Analytics Configuration Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers, and technical people who need to understand how to install, configure & optimise Google Analytics to provide insightful business information about given websites.

Pre-requisites
Administration access to an active Google Analytics account is required for the duration of the course.

Objectives
Upon successful completion of this course, students will be able to configure Google Analytics for all but the most complicated of websites in order to ensure Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.

Course Overview

Session 1
Accessing Google Analytics (GA)
Best practice user administration
Account & Profiles structure & deployment
Duplicating profiles
Creating new profiles
Account settings
Profile settings

Session 2
Advanced filter administration
New GA code versus old GA code
Google Analytics & cookie behaviour
Cookie sessions, referring sites & campaign tracking
Overriding last campaign tracking conversion attribution
Transferring cookie sessions over sub-domains & domains

Session 3
Tagging with the PageTracker
Tagging rich media, flash and Ajax
Configuring the GA Event Tracker
Configuring the custom segmentation with GA
Your website’s domain & GA

Session 4
Configuring goals & funnels
Configuring e-commerce
Configuring e-commerce for non e-commerce sites
Configuring site search
Configuring campaign tracking

Other Courses of Interest
Other courses you may find of interest include:

Google Adwords Bootcamp
Paid Search and Analytics Bootcamp
Organic Search & Analytics Boot Camp