SEO Advanced Training Workshop

Search Engine Optimisation Advanced Workshop - is a one day practical, hands-on course aimed at technical webmasters & software engineers who want to improve their understanding of SEO and how to plan & implement a detailed technical on-site and off-site SEO campaign.

Pre-requisites:
You should have attended the Search Engine Optimisation Essentials Workshop or have equivalent experience.

Objectives
Upon successful completion of this course, students will be able to analyse websites in some technical detail and to asses their effectiveness for crawling search engines to find, read, crawl, index and rank them. Students will able to build and implement an advanced SEO strategy & action plan including the use of ethical link building through established Internet websites and modern social networking media.

Course Overview

Session 1
Introductions & agenda
What is Search Engine Optimisation (SEO)
The find, read, crawl, index and rank of SEO

Session 2
Website architecture
Domain & sub-domain structures & configurations
URLs & redirection
Examining HTTP streams
Browsers as SEO tools
Firefox SEO tools
More SEO tools
URL rewriting
Transitioning websites & maintaining rankings

Session 3
Understanding Spam
Duplication
Doorway pages
Cloaking
Keyword stuffing
Understanding & combating penalties
Understanding & combating exclusion

Session 4
Advanced link building
One-way link building
Reciprocal link building
Directory submissions
Online press releases
Social media press releases
Social networking
Article submissions
Link baiting

Other Courses of Interest
Other courses you may find of interest include:

Google Analytics Bootcamp
Organic Search and Analytics Bootcamp